Speakers

Simon Yin
Creative Director, Mustard
Once an MTV VJ in New York, Simon currently resides in Hong Kong where he co-founded his own production company, Mustard. He has directed several commercials, music videos, branded entertainment, award-winning TV programmes and a feature film.

Guy Bingham
Creative Director, Splash Interactive
Guy is a fully integrated Art Director and Copywriter that has been working in the advertising industry for over 10 years, in both the UK and Asia. He works in a wide range of media, including; TV, Radio, Outdoor, Press, Digital, Video Content, Social Media and Experiential.

Clement Chia
Co-Founder & Creative Director, OFFSET
Together with his co-Founder David, they started motion-graphics agency OFFSET 4 years ago, and today, it is one of the biggest motions graphics agencies in the region, and they have worked with established clients such as Facebook, Google, Formula 1, Singapore Airlines, Jaguar, McDonald’s, among many others.
Nik Vyas
Board Member, Asia Content Marketing Association
Nik has extensive experience in content; he was a founding director of Newcast UK, ZenithOptimedia’s content unit in 2008. ZenithOptimedia was the first media agency to recognise the importance of content and Newcast was the first content unit of its type. In his seven years in the London office, Nik was instrumental in launching and rapidly growing the unit, expanding the offering to cover a full suite of content services including content strategy, original content creation, distribution and social.
Elvina Farkas
Co-Founder, Anue Studios
Elvina Farkas is the co-founder, creative director and photographer at Anue Studios, a production agency specialising in beauty, fashion & commercial imagery for luxury clients. She is also partner of Think Virtual Reality, a virtual reality production house based in Queensland, Australia.

In what’s often considered a male-dominated industry, Elvina’s made a name for herself through her work, and has gone on to feature in international television shows such as Asia’s Next Top Model and the History’s Channel Photo Face-Off as well as local radio stations.

Michael Mckay
Vice President, Active TV
Michael Mckay is an award winning Executive Producer, Director and Creator of programming with over 30 years of network television experience.

Michael has enjoyed worldwide recognition as an Executive Producer/Director of The Amazing Race franchise based on the 13 Primetime Emmy Award winning US version created by Bertram van Munster and Elise Doganieri. He has produced The Amazing Race Asia for AXN (the third season nominated for an International Emmy in 2009), The Amazing Race Australia for Seven Network, and The Amazing Race Israel.

Dee Kosh
YouTuber
He calls himself Singapore’s “most annoying person” but Dee Kosh reigns as one of the nation’s most loved and viewed YouTube personalities with over 237,000 subscribers and more than 46 million views to date, he’s definitely gotten the nation talking!
Jen Nee
Producer/Director, Pilgrim Pictures
With more than 10 years’ experience, Jen has shepherded countless projects as Producer/Writer, competently juggling numbers and drama. Under her, feature film Truth Be Told won Best Original Film at the Asian Film Festival of Rome 2007 while web series People Like Us won Best Short TV Drama at the 2016 Independent Television & Film Festival.
Tony Chow
Content Head APAC, Marriott
Tony is currently the Director of Creative and Content Marketing for Asia Pacific of Marriott International, and he has more than 20 years of experience in media and broadcast. Over the course of his career, he has worked on many award winning projects for major clients such as McDonalds, Sony, Canon, and Calvin Klein to name a few.
Viktor Svanberg
Digital Strategist (APAC) Universum Global
With a passion for data driven decisions, Viktor is an expert in taking communication ideas from concepts to reality. For close to a decade, Viktor has been enabling organisations in Southeast Asia to build and optimize their communication strategies in both the digital and offline world. No stranger to excellence, Viktor has been behind well-known campaigns that have won or been finalists in industry awards, such as the Effies, Singapore Media Awards and the Markies.
Fotini Paraskakis
Managing Director (Asia), Endemol Shine Group
Fotini Paraskakis joined Endemol Shine Group as Managing Director for Asia in 2013, and is responsible for driving 360 content, production and sales across the region. To date, Fotini has been involved in more than 200 content deals and productions across the region, including super-brands such as MasterChef, Big Brother, Deal or No Deal, Fear Factor and The Money Drop. Over the past 18 months, Fotini has successfully lead the merger of both Endemol and Shine Group to create the largest content provider in Asia.
Rajiv Jayaraj
Director, Content Production
His love for imaginative stories that know no bounds has guided Raj’s career across the communications industry from production, to creative, and now media. Today, Raj leads content ideation, development, and production for Wavemaker in Southeast Asia.

David Fallarme
Regional Marketing Lead, Hubspot
David Fallarme leads regional marketing for HubSpot (NYSE: HUBS). David has led marketing teams across several industries; from growing video games to millions of users with Electronic Arts, to overseeing growth at a B2B SaaS startup that went from thousands to multi 7-figures in annual revenue.

Nick Fawbert
CEO, Cadenza Communications
Nick is an experienced, flexible, results oriented media and marketing strategist. He has almost 25 years track record delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo!, and has been based in Asia for almost a decade working with world famous regional brands such as MediaCorp and SPH.
Serene Goh
Chief of Content Strategy, Content Lab
Serene Goh is SPH Content Lab’s Chief of Content Strategy (English). Her publishing experience spans more than 25 years, with a special focus on the millennial audience. For more than a decade before her current posting, she led The Straits Times’ young reader department to 14 global awards recognising excellence from PANPA, International News Media Association (INMA) and Association and World Association of Newspapers and News Publishers (WAN-IFRA).
Ruth Moran
Consultant, Aspire Group
Ruth is a specialist in content recruitment. She works for Aspire, a global recruitment company in the digital media and marketing industry.
Originally from the UK, she has been in Singapore for the last 2 years. She has a background in Psychology and started her career pursuing a law contract in London but abandoned the corporate life to try her hands at recruitment. The obvious choice would have been corporate but she was drawn to the digital media and marketing space and started the first specialised Content desk in Singapore.

SPEAKERS OVERVIEW

Future of Content

What is Content Marketing?

  • Lindsay Barrett, Global Content Strategy Lead / MeadJohnson Nutrition

Content Marketing Best Practices

  • Nick Fawbert, CEO, Mutiny Asia

How to Make Great Content

Pre-Production

  • Jen Nee, Producer/Director, Pilgrim Pictures

Shoot & Direction

  • Elvina Farkas, Director, Anue Studios

Independent Filmmaking

  • Deekosh, YouTuber

Visual FX

  • Clement Chia, Creative Director, Offset

The Science of  Content

How to Read Data Analytics

  • Viktor Svanberg, Universum Global

Brand ROI

  • Tony Chow, Content Head APAC, Marriott

Getting an Audience

Lead Generation & Building a Community

  • David Fallarme, Hubspot

The Next Big Content Idea

Creating a Content Marketing Strategy

  • Nik Vyas, Content Lead, Publicis Media

Nailing your next Big Idea

  • Rajiv Jayaraj, Head of Content & Production, Wavemaker

Storytelling for Brands

  • Simon Yin, Mustard Films HK

Pitching & Managing Relationships

The Process of Collaboration

  • Guy Bingham, Creative Director, Splash Interactive

Identifying Trends & Evolving Content

  • Haydn Evans, Founder & Executive Producer, Sixtoes.TV

Multi-Media Content

Editorial & Copywriting

  • Serene Goh, Content Lab, SPH

Building a Career in Content

Understanding Careers in Content

  • Ruth Moran, Consultant, Aspire

Making it on your Own

  • Michael McKay, President, activeTV

Working with a Media Powerhouse

  • Fotini Paraskakis, Endemol Shine