Join the Workshops

Sign Up to the Creator Academy Workshop Programme

It’s four days over consecutive weekends that could change your career forever.

Apply NOW for FREE* Access to the First 240 Delegates

  • A competitive four day workshop over two weekends covering all aspects of professional video content creation
  • WIN a one day studio session with dedicated professional crew to make your winning concept
  • A briefing session and pitch process with a major international brand
  • An introduction to video content strategy
  • An introduction to production basics
  • One-to-one interaction with dedicated industry professionals
  • White papers and cheat sheets to take away

*Free access is only available to Citizens and Permanent Residents of Singapore

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Work With World Class Brands

Creator Academy Workshops are structured around a professional brief from world class brands.

From the start we teach you what it is that major clients are looking for, how they work, and you can deliver the kind of solutions that win a creative pitch.

We explain what clients are looking for in terms of ideas, creativity, strategies for publication and distribution, how to drive audiences, and above all how to measure your success and prove that it works.

At each stage we’ll invite you to apply what you’ve learned to the initial brief, until by the end of the fourth day you have a comprehensive (and we hope winning) solution.

All proposals will be reviewed by the client, and the winning solutions will get made into a professional video with a production crew from Brand New Media.

Interact with World Class Professionals

The workshops are delivered by hand picked experts in the video industry

These will include leading figures from across the region.

They will include speakers from the world’s biggest advertising agencies including Mindshare Content Trust, MEC Wavemaker, Zenith Newscast and Dentsu Aegis Network.

They will include practitioners from full service content marketing agencies such Brand New Media, Novus Media, Kudos Content and Click2View.

They will include world class marketers from famous brands such as Johnson & Johnson.

And they’ll include the producers, directors, editors, photographers and talent that make our industry so great.

Not only will you get the chance to hear them speak in a formal environment, but you’ll be able to take the opportunity to grab their attention during breakout sessions and talk to them one-to-one.

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Workshop Framework Agenda

Day One

Strategy

  • The Ecosystem
  • Understanding Clients
  • Taking Briefs
  • Working with Personas
  • Setting Objectives
  • Identifying Sources
  • Understanding Storytelling
  • Generating a Creative Concept

Day Two

Marketing

  • Platforms
  • Broadcast Distribution
  • Digital Distribution
  • Audience Acquisition
  • Social Media
  • Anaylsis
  • Optimisation

Day Three

Production Foundation

  • Budgeting
  • Talent
  • Locations
  • Cameras
  • Accessories
  • Lighting
  • Sound
  • Techniques

Day Four

The Shoot

  • Direction
  • Blocking
  • Set Up
  • Angles and Positions
  • Green Screens
  • Editing
  • Effects
  • Colour
  • Rendering