Photo Credit: David Choi
If you’re a solo content creator operating on a small production budget and scale, you’ll probably opt for vlog-type video content to start you off on this journey before you can afford better equipment, bigger crew, and overall higher production value to accommodate all your grand ideas. And don’t be mistaken; vlogging can be far more dynamic and visually engaging than simply turning a camera on and speaking straight into it. Here are a few shooting and editing techniques you could try out to make your vlog looks and feel more interesting:
- Choose your Best Angle: Your camera angle and position can really add or detract from your personality and content, so figure out what you will be presenting to your audience and how you will do it, and then it’ll be easier to determine the best way to compose your frame. For example, you’d want more close ups during tutorial videos, medium shots to better see how you articulate yourself with hand and body gestures in review videos, and so on and so forth.
- Lighting is Everything: Other than your shining personality, your face is essentially your greatest asset; as obvious as it sounds, it is one of the first things that your audience will notice about you. So be sure to set up your lights to accentuate your facial features until you find that sweet setting that flatters your appearance the most.
- Make Room for Text and Images: When shooting always leave some negative space around you in case you ever need to insert a text blurb or an image to inform or entertain your audience with.
- Keep It Snappy: Typically you want to make sure you get all your points across in your video, but it may also lead to some epic running times and risk losing your audience in the process. Keep it concise by getting rid of all the awkward pauses, blank spaces, and time wasted on ‘umm’ and ‘sooo’ in between your lines; there are a lot more of them there than you realize. These jump cuts also make your video feel tighter, more dynamic, and better suited to the attention span of the modern audience.
- Take A Break: After doing several dozen takes on a shoot or spending enough time working on an edit, you can get desensitized to your material, and you lose the steam and enthusiasm that you need to finish it with gusto. Take a break from shooting or editing to return with fresh eyes and invigorated spirit. This is all the more important when you’re shooting as you do need to make your energy levels appear consistent from the start to the end of the video.