Indigo Pearl, Phuket, Thailand
Wednesday August 24th – Friday August 26th, 2016
Brand Summit South East Asia 2016: Connecting Brands With Consumers
Today’s consumer oftentimes has conflicting expectations. They live in a world with a real FOMO so they desperately want to be hyper connected, yet at the same time they don’t want to be ‘marketed to’ when they are connected.
They want to know about the latest, newest, coolest ‘new-new’ thing, yet they’re fundamentally inured to advertising and marketing messages, whilst completely happy to trust product and service recommendations from friends, family and Facebook.
Given this reality, how do brand marketers achieve cut through to connect with new customers and audiences? What strategies should they be adopting, and what technologies do they need to be leveraging, to subtly wend their way in front of consumers who no longer care what they have to say?
At iMedia Brand Summit South East Asia we’ll address the ever evolving consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. This year’s iMedia Brand Summit South East Asia will showcase a range of international and local keynotes and breakout sessions that reveal the many strategies and tactics leading brands are using to deal with conflict and connect with consumers.
About iMedia Brand Summit 2016
iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build lasting relationships and meet potential partners.
The 2016 summit program is comprised of international and local keynotes, as well as interactive round-tables and breakout sessions, that have been created by marketers for marketers through an advisory board comprised of senior leaders from across the industry. It is both a highly collaborative and truly collegial event environment designed to drive Asia’s digital marketing and media sector forward by assisting brand marketers in formulating and implementing their digital strategies.
Qualifying delegates are invited to a complimentary two day/two night stay at the Indigo Pearl Resort Phuket, where they will have the opportunity to learn, share and connect with industry peers and international thought leaders. Over 160 Senior Marketing professionals and Technology Solution providers are expected to attend the iMedia Brand Summit South East Asia in 2016.