The interactive workshop invites experienced content creators, buyers, distributors with a desire to experiment with narratives that work across different platforms to participate in this innovative challenge. Several teams will pitch their digital extension strategies to a set of experienced broadcasters who will also be judges for this challenge.Digital Challenge puts everything you know and love about Game Jams and Hackathons into one experience that aligns it with active commercial properties. With tangible goals, an innovative brief, and a ticking clock all coming into play, participants will form multidisciplinary teams, mentored by network executives to prototype story extensions and digital companion experiences that integrate intuitive technology with a sustainable strategy – all around an existing series or one which is currently in development.

With a creative brief that works across shows that broadly covers storyworld, experience design, audience demographics and behaviours, this is an opportunity to showcase how individual networks approach integrated digital storytelling, while being guided by mentors and competing against each other. Teams will jointly collaborate on a show-specific cross-platform experience with specific commercial deliverables that will embrace and explore virility and long-tail ramifications. Teams will experiment and explore the intersection of storytelling and technology with the support of high-level industry mentors and a series of hotspot presentations to keep things on track.

Most importantly, this is a collaborative and fun rapid-prototyping experience.

Alison Norrington
Chief Executive Officer, Founder, Storyteller & Strategist, storycentral

Alison Norrington is an English writer/producer, Founder & Chief Creative Director of storycentral, an entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, publishing and gaming – designing participative experiences, production, story architecture, mythology, prototyping, audience development & engagement and utilising social media.

Alison is a best-selling novelist and playwright, an MA in Creative Writing & New Media and a PhD researcher. She has worked with Walt Disney Imagineering R&D, SundanceTV, FOX International, Harlequin Mills & Boon, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre.

Alison is the European Academy (EBU) Transmedia Masterclass trainer and runs workshops, training programs and labs globally. She is a judge for a series of global media festivals including Canada Media Fund, Banff World Media Festival, Publishing Innovation Awards and IFP Fund.

She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

Who Should Attend:

TV Development professionals, grass roots storytellers, digital content creators, designers, media professionals, UX Designers, Branding creative, social media professionals or mavericks, script writers, producers, interactive producers, creative technologists, technical producers, developers, campaign managers.

8.00 AM Registration
8.30 AM Opening Address and Welcome from the Workshop Leader
8.45 AM The Digital Challenge Brief
9.00 AM Teams set
9.15 AM Phase I Commences (includes mentor presentation)
10.30 AM Morning Break and Refreshments
10.45 AM Phase II Commences (includes mentor presentation  )
12.00 PM Lunch
1.00 PM Phase III Commences (includes mentor presentation)
2.15 PM General Roundtable Discussions
3.00 PM Afternoon Coffee break
3.15 PM Phase IV Commences (includes mentor presentation)
Professional mentor support & pitch training
Pitch preparation
4.30 PM Presentation & Pitches – each team is given 5 mins to pitch
Jury discussion to select winner
Announcement of winner – photographs and press opportunity
5.15 PM Lab closes